Come on Baby, Light My Fire
Aug 24, 2018 • McKenzie Toma
Odd Woods + Tender Earth. Cotton wick, soy wax, candles in gorgeous reusable vessels. East Fork x Joya Candles are a hunk of burnin' love.There is just something about the glow of a candle that can shift the entire mood of a space for the better. It’s a really simple way to create instant warmth and coziness in your home or workspace. It’s also a really simple way to make it smell really good. That being said, our long awaited candles are finally here! After months in the pipeline, we are thrilled to share with you the final fruition of our gloriously fragrant East Fork x Joya candle collaboration. When we embarked on our journey through the world of scent there were a couple different ideas that Connie and Alex had in mind. Two moods, if you will. Different, but harmonious. Both earthy, and definitely paying homage to our hometown of Asheville, a lush mountainous paradise.
For Alex, our Founder, CEO and Potter, he knew what he wanted. He told me, "I wanted a scent that reminded me of the original workshop. I wanted the rough sawn lumber, the smell of the wet clay floor, a whiff of woodsmoke from the wood stove. It's the smell I first fell in love with years ago when I walked into the workshop of Matt Jones, who I eventually apprenticed with for four years. The final scent of the candle is far more layered and brings in lot's of other lighter top notes, but the heart is rooted in those early, nostalgic, and formative years."
Alex is talking about Odd Woods. It boasts a robust profile of cypress, cedar leaf, palo santo, pink peppercorn, sandalwood and tobacco flower. It’s woodsy and masculine. The three strong wood notes give some earthy weight to dreamy tobacco flower, while the peppercorn adds a clean punch. It’s serious, strong and super cleansing.
Our Chief Creative Officer and Co-founder Connie had a serious vision, or whatever the smell equivalent of a vision is, when it came to creating a candle. "I have this very singular scent memory of a trip to Seattle in the spring with my mom—I was maybe 12—for my cousin Norman's wedding. It was my first trip alone, without my three younger brothers and sisters, and we were staying in an old bed and breakfast run by a charming couple. Inside, clean white sheets, a claw foot tub, and rose oil in the bathtub. Outside, wet, loamy soil, fresh cut grass, and a forest of hyacinth, anemone, and tulips. I felt so grown up all weekend."
This romantic getaway inspired Tender Earth, a scent that is a little softer than it's counterpart. Anemone blossoms, petrichor, loam, bulbs, and tobacco flower. Petrichor, a word I learned during this whole candle journey, describes the earthy scent produced when rain falls on dry soil. Ah, lovely. The grounding smell of loam and bulbs is tenderized by the powdery anemone and brightened with notes of wet earth. The blossoms play at a lightness bringing the whole profile into one round and sweet symphony.
May I add that each large candle has a burn time of 65 hours? That means 65 hours of relaxing baths, serene meditations, after-hours bedroom sensuality, power-outages, dinner parties that go late and romantic evening journaling. The smaller candle has a 25 hour burn time, ideal as a practical statue on your toilet alongside your incense matches or just speckled around your house for when the mood (and match) strikes. And how exciting is it that after you make all of these glowing memories, you become parent to a one-of-a kind East Fork Vessel?
It’s really a definitive win-win. Have a lot of pens lying around? Tired of that mason jar you’ve been using for your toothbrushes? Grossed out by tool-boxes and want to store your nuts & bolts in something a little nicer? The candle body, once the wax and oils are happily burned away, will remain with you forever. Keep that fire burnin’, ya'll.