Apartment Therapy: The Mug With a Serious Cult Following is Back
May 15, 2020 • Lindsey Zinno
What is it about coffee mugs that makes them so much more meaningful than, say, a dinner plate? I recently moved, and Kondo-ing my mug collection was the hardest part of packing. Perhaps because it’s tied to an important daily ritual (for me, a cup of black coffee as soon as I roll out of bed), it is easy to feel sentimental.
Emotionalism aside, there are often other reasons a mug becomes favored: a nice grip, a good size, or just regular ol’ aesthetics. But what if there was a platonic ideal of a mug that brought all those things together? The folks at East Fork have, after many, many iterations, perhaps done just that — and legions of happy customers agree.