Just before noon on an ordinary Tuesday, a few hundred coffee mugs sit on a steel rack in East Fork’s Asheville, North Carolina, factory-studio. The mugs were made the week prior, are priced at $36 each and in a few minutes’ time will be entirely sold out.
![Gear Patrol: Great Expectations](http://checkout.eastfork.com/cdn/shop/articles/gear_patrol_press.png?v=1589557499&width=1100)