Wall Street Journal: Creative Brief—Potter's Zeal

Dec 03, 2018 • Alex Matisse

"Matisse, the great grandson of the painter, started the pottery in 2009 and now runs it with his wife and friend, creating stoneware in subtle colors."

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People Magazine: Samin's Picks 2019 Holiday Gift Guide

"I reach for this bowl at literally every meal."

The New York Times: Home & Design 2019 Gift Guide

"A ceramics outfit and a coffee roaster teamed up to produce a gift set featuring a limited-edition mug perfect for pour-over coffee. Beans included."

Courier: One Mug at a Time

"But what East Fork actually doing is attempting to blend the advances in repeatability and manufacturing process with the age-old potter’s concern about how to make a ‘good pot’."

Atlanta Magazine: First Look

"If you’ve ever wanted to try your hand at recreating a Bacchanalia-style meal at home, you can be one step closer thanks to the opening of East Fork in Westside Provisions District."

Architectural Digest: East Fork is Redefining Sustainable Business One Bowl at a Time

"In keeping with East Fork's elegantly easy aesthetic, the new 1,700-square-foot store, designed by Karie Reinerston and Rob Maddox of Shelter Design Studio in Asheville, is a welcoming, airy, light-filled space where patrons are encouraged to arrange and rearrange dinnerware sets and tabletop accessories to help visualize how they might look in their own homes."

Surface: Kin of Kilns

"As the founders of East Fork Pottery, Alex; his wife, Connie Matisse; and John Vigeland have garnered cult status for their old-school approach to contemporary stoneware."

Dwell: Clear Your Cabinet—This Mug Is About to Become Your Morning Staple

"If you’re looking to overhaul your kitchenware—or simply searching for the perfect daily cup—The Mug by East Fork is a solid place to start."

Capital at Play: Progress & Change

"They could make art accessible by adapting it to the everyday and offering it at a price point that didn’t make millennials balk, all while maintaining their dedication to craft."

The New York Times: Shopping Guide

"A good coffee mug is going to enhance your whole experience," said Emily Davis, the director of education at Counter Culture Coffee, in Atlanta. "When you have the right mug, you're getting everything: the warmth, the aromatics, the nuances of flavor."

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"I’m looking forward to designers and business leaders getting bored of peeking over everyone’s proverbial shoulder (via social media) and doing a big turn inward. I think the result is going to be so fresh, funky and real. A lot less #authentic and a lot more honest.”

House Beautiful: Living Color

“A cult brand with fans around the world.”

Monocle: Manufacturing—All Fired Up

“Building a pottery brand with lofty ambitions from scratch sounds like a tricky task. But East Fork is doing just that - and hoping to help revitalize the once-powerful US tableware industry while they’re at it.”

Remodelista: A Ceramics and Kitchenware Company to Watch: East Fork, the Heath of the East

“We’re calling it now: this is the new company to watch on the Eastern Seaboard."

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“Their style is evident; it’s a visual signature. Functionally, they have a firm grasp on the way their wares will be used. It’s easy to resonate with - and the products are certainly very easy appreciate.”

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“Wonderfully imperfect and personal. It’s almost a privilege to cradle something so intimate in your hands.”

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“A beautiful interpretation of tableware."

Vogue: An Insider's Guide to Asheville, the Arts-Filled City Where Pottery is Thriving

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