East Fork: A History
Mar 27, 2020 • Alex Matisse
Mar 27, 2020 • Alex Matisse
If you have ever had a comment, a question or, yes, a concern about East Fork, there’s a good chance you encountered Virginia Knight, who probably left you feeling like you just made a new friend. Here, Virginia talks comfort, favorite places, writing, fashion and much more, and shares five objects she cherishes.
Alex Matisse, East Fork’s founder, on how the company got its name and why it represents a “little private victory” for him.
Here at East Fork, Emily Bukoski is the executive assistant to Connie Matisse, our CEO. She knows the name, purpose and next step of every moving part at this company, literal and figurative. Here, she talks business and pleasure and names five objects that are dear to her.
Mads is a member of the East Fork glaze team but outside of work, he’s making art of his own, of wood and clay. Read about him and all the places life has taken him.
In the face of our country’s ever-widening wealth gap we are intentionally structuring our payroll to embody our values.
We share highlights from our new product offerings, Internet ramblings, social media adventures, and everything else we got cooking (including actual cooking) in the last month.
Learn about the engineering, guesswork, lasers, 3D printing and testing (so much testing) going down at East Fork HQ, all to bring you a form that solves your not-a-bowl-not-a-plate problem.
Francis Gelb sets a cool, chic table—and overthrows the old rules about stuffy utensils that only get used for formal meals.
There’s a good chance that Donnie had a hand (get it?) in The Mug you’re drinking from right now. Read all about it, and about Donnie’s outside-of-work passions.
Tony Pearson, a member of East Fork’s roller team, is an artist who started a line called Drip Life last year. After making hundreds of custom shirt designs, he made two for East Fork that we’re offering for sale in limited quantities.
Lisa Flamion leads East Fork’s Quality Control team. She’s also a potter and a gardener carrying on the family tradition of growing vegetables to eat and share with others. She doesn’t mind when the rabbits take their share.
This week we realized a years-long dream of raising our company-wide minimum wage to $20 an hour.
Lindsey Zinno is East Fork’s e-commerce manager. The way she writes about her outside-of-work passions will get you fired up about your own.
Watch the third episode of The Dish, a quarterly conversation with East Fork’s Founders, CEO Alex Matisse, CMO Connie Matisse, and CFO John Vigeland. They devote this hour to answering the audience's questions about, well, everything.
Connie Matisse: East Fork co-founder, chief marketing officer, determiner of future glaze colors and never the subject of a Clay Buddies post? Let’s fix that.
A feel-good story about taking care of one another, old friends, and masks that East Fork employees really, really love.
Karla makes dies and plaster molds that form the pots we make at the factory. She spoke with values manager Manny Ayala about life in the mold shop and what she likes to do when she’s off duty.
Want to know everything there is to know about how we make The Mug? It’s your lucky day.
How did those mysterious marks find themselves on the inside of our larger bowls? We explain here.
In appreciation of glassware, timeless and special, and the people who design it and create it with their breath and hands.
Watch our second episode of The Dish, an inaugural talk of what will become an ongoing quarterly update from East Fork’s Founders on what it takes to run a manufacturing business with integrity.
Cherry Iocovozzi wears many hats at East Fork and all of them are funky. They are our food systems manager.
Cade is our Small Batch Studio Manager and makes limited-release, wheel-thrown, extra special pots. On the team since 2014, Cade is a bonafide East Fork historian and a super-duper nice person who shares what’s been happening in the studio and what’s on the horizon for hand-thrown limited releases.
Ever flip over your pot to find a teeny, tiny piece of cutlery stamped on the bottom? What’s that all about? We're here to clear that up.
Donna Casellas-Banks’s title here at East Fork is sales associate but it should be professional listener. She can tell when she’s talking to a plate person or a bowl person and she knows who should (and shouldn’t) dive headlong into a seasonal glaze.
East Fork is rooted firmly, joyfully, intentionally in Western North Carolina. It’s in the name of the company: the east fork of Bull Creek flows near the old Madison County farm where Alex started making and selling pottery in 2009.
Watch our first episode of The Dish, an inaugural talk of what will become an ongoing quarterly update from East Fork’s Founders on what it takes to run a manufacturing business with integrity.
Our newest glazes Panna Cotta and Amaro are coming mid-September, but we have more than that up our sleeves for the rest of the year. Stay tuned...
What's a Second? A pot with cosmetic blemishes of many types can be labeled as a second. We're here to show you what a seconds pot might look like when it arrives at your doorstep.
Nicole is East Fork’s Art Director. That means she is in charge of making our digital and print materials look and feel great! Learn about her involvement in the early days of East Fork, her printing presses, her wonderful and creative kids, and of course, her five favorite things.
JaQuan is East Fork’s Roller Tool Lead. We talked about why he is proud to call himself a member of East Fork’s team, how he gets into ‘the zone’ at work, and his absolute favorite thing—his family.
Britta Baker is on East Fork’s fulfillment team. You can thank her personally for packing up your pottery and sending it to your door with so much love and care. Read below about distant memories of Syria, her tiny home project, and her mead making hobby.
Meet Molly Webb, the manager of our Atlanta store. As a lover of art, design and all things fashion, Molly helps complete our look in Atlanta. Read below about her past life as a founder of the Spin Style Agency, her thoughts on fashion in golf, and of course, her five favorite things.
At its most basic, forecasting means using historical data and educated assumptions to predict a future state. At East Fork, we use historic sales to determine our typical % of Revenue is for each of our forms and glazes. If that's not enough to get you to click in and keep reading then we can't help you...
Devin McMillen is East Fork’s new Ceramic Engineer. He will blow your mind with his knowledge of ceramics, and then shatter your assumptions about engineers when he talks about his floor loom. 🤯
Hey folks! I asked our Instagram followers if there are any burning-business related questions folks had.
Emilja is in charge of producing the thing you all go crazy for—THE MUG! Keep reading to learn about our awesome “mug operations lead”—from her journey at East Fork to her thoughts on different kinds of motorcycles.
Meet Daryl, fulfillment manager by day and talented musician by night. Here's a bit about him, and why we're so glad he's a part of our team.
Wild news, y’all. You can eat breakfast in the Ice Cream Bowl and ice cream in the Breakfast Bowl.
"We contemplated the cosmic absurdity that two people from such different worlds would find themselves together in this little clearing in the woods, listening to the wind and snow. We were alone in a strange dreamscape, and life felt new and wild and sweet and full of possibility."
Ah, the holidays. A time to gather together with friends and family. A time to give thanks. A time to give gifts. And a time—as evidence shows—when depression, anxiety, and misdirected anger are at their peak.
In the early days, there were no set standards for quality, no SOP’s, and no QC position. The quality and price of a pot was based solely on the maker's own intuitive judgment.
"We’re a pretty good microcosm of the middle of the US Economy more broadly (no flashy silicon valley salaries, a $15 minimum wage company-wide)."