How We Make The Mug

How We Make The Mug

Want to know everything there is to know about how we make The Mug? It’s your lucky day.

Come with us on a journey all Mugs take here at the factory. Photographer and videographer Donnie Rex, who moonlights as a member of our Mug team, shows every step in the process. After you’ve watched it, tell us in the comments what your favorite part of the process is—if you can narrow it down that much, that is. And let us know if you have any questions, too.


In the video above, you’ll see this sequence:


Pugged clay


Iron-rich regional clay is fed into the pug mill to squeeze out air bubbles, yielding long cylinders of smooth clay called, you guessed it, pugs, which are sized for The Mug. Our pug mill dates to 1946: made to last. We’ll return to this clay in a moment.



The mold shop: Plaster molds for making the body of The Mug are made here. Each mold can press about 1,000 mug bodies before it needs to be replaced.


The Mold Shop at East FOrk




Pugs are fed into a machine that first measures the precise amount for each Mug body, then presses the clay into a plaster mold.


As the circular tabletop spins, each mold encounters the vertical pull-down jigger, a metal profile blade that creates the opening in the center of the clay and removes the excess clay. You’ll see this clay shooting out like a ribbon to the right side.




The light streaming through the factory windows indicates that it’s the next day. The Mug body has dried undisturbed overnight. Each Mug body is carefully removed from its mold. 





Excessive clay is trimmed from edges and crevices by hand and the body gets any smoothing over that it needs. This helps with consistent adherence when the Mug is eventually glazed.




Meanwhile, back to the mold shop where plaster is mixed to make a die that will create six handles.


a die from the East Fork Mold Shop for Mug handles




A RAM press uses hydraulic pressure pushes pieces of clay into the die, turning the six handles at one time. (It’s called a RAM press because of what it does.)


The RAM press in action




When the clay is dry enough, each handle is removed from the die and excessive clay is removed with hand tools and, well, hands. The handle is loaded into a machine that uses a taut wire to get a precise cut and ensure that all handles are the same size.




Back to the Mug body, which the operator slides onto a form that holds it steady as slip, which is watered-down leftover clay, is applied in the precise spots where the handle will be affixed. A paint brush gives these areas another going-over, a bit of slip is applied to each end of the handle and—moment of truth!—the handle and body meet with some firm pressure to ensure that there are no gaps. Any slip is removed from the Mug body.


The Mug in the making at the East Fork factory




The bottom gets its East Fork stamp. In this case, the number 2 indicates who on our Mug team attached the handle. Much more on stamps can be found here.





The Mugs are placed on carts, which are wheeled to the kiln. Loaded into the kiln, they get their first of two firings. Then, when everything cools down to a safe temperature, the kiln is unloaded. We do this every single day.




Time to glaze! The Mugs are filled most of the way up with glaze, then poured out with a circular motion of the wrist to prevent streaks, then with a firm grip on the bottom, dipped into the glaze bucket. Once the excess glaze is gone, the glaze from the rim is removed by holding it against the spongy surface of a conveyor belt. Potters who are reading this, we stopped using wax to keep glaze off the rim a few years ago.


The Mug getting dipped in glaze in the East Fork factory




Notice how the glaze color has changed after another kiln firing? We explain it all here. Each Mug is placed in a machine that brushes off any odd debris from one shelf or another. Quality control inspects each Mug. More about the cosmetic quirks that QC watches for here.




Departure time. At a machine called the Geami, our fulfillment team wraps the Mug and seals it in a box. Next stop: your house!


Someone enjoying an East Fork mug




History of The Mug

If that’s not enough schooling for one Journal post, history class is about to start. Read on for the history of The Mug...


March 2019:

The Mug as we know it today is offered for sale for the first time. A hashtag (#TheMug) was born. We sold lots of Mugs in our stores and in online drops that quickly sold out. The pandemic arrived and in adherence to state mandates about social distancing, in March 2020, we closed our factory for weeks. When we reopened, we introduced a pre-order model that allowed us to make all of the Mugs (and all of our other pottery, of course) that we could reasonable and safely make in a given two-month period and ideally, allow our customers more opportunity to pre-order what they really wanted, as opposed to what was left. Our production team has been able to shorten the lead time on pre-orders to four weeks for other pottery, but The Mug is in stock and ready to ship.


The Mug by East Fork


December 2018:

300 of what we called Mug 1.0 were sold, though those Mugs were admittedly a work in progress. East Fork began to work with Nick Moen at The Bright Angle to make CAD drawings of our mug handle and 3D print iterations of it, to turn into press molds. These first attempts were a little stubbier, a bit narrower and more heavy in the hand than what we were after, with handles wider at the top than those we sell today. But it was a start. We were close, and getting closer.


The Mug 1.0 From East Fork in 2018


2016 - mid 2018:

The glaze comes off the rim—and stays off—and dips lower down on the body. Still made on the wheel with handles “pulled” by hand, five potters (Alex, John, Cade, Kyle, Jeff and Max) each brought subtle differences to the finished product, but what really emerged from this time was the ideal Mug specimen we’d recreate at scale after much trial and error.


The Mug by East Fork in 2016-2018



First iteration of The Mug (that’s right—capital M!) appears. Wheel-thrown, gas-fired and half-dipped in glaze, with glaze also covering the rim. These are rare! Only a few hundred were glazed this way.


The Mug in 2015 by East Fork




East Fork is founded in 2009 on an old farm in Madison County, North Carolina, Alex Matisse at his wheel, throwing the pots that would fill the wood-fired kiln that he and his friends built. The kiln is so large, it takes months to fill, many days to keep the fire going, then a few more to let things cool down before the opening of the kiln, which kicks off the much-anticipated events, planned by Connie, that brought pottery fiends flooding in from all directions. (You can read more about these early days here.)


Of course there were mugs. Mugs in various shapes and sizes, with slip-trailed designs, with wood ash in the glazes, and surfaces that came out differently depending on where in the kiln they were placed. All were wheel-thrown by Alex and John Vigeland, who joined Alex and Connie in 2013, and eventually by apprentices, as well.


Mug by East Fork


Among those early apprentices were Cade Hollomon-Cook, who today, as design studio manager, creates all the pots from the Small Batch Studio, and Kyle Crowder, glaze chemist/kiln lead who came along at the perfect time: when the transition to a gas-fired kiln required going back to the drawing board to not just create new glazes but ones that would become the cohesive palette that East Fork is known for to this day. By the end of this chapter, mugs had a shape and size we’d identify as East Fork-y went into that wood kiln but the glazes are vastly different.


Back to blog


My favorite part is watching the handle get attached. This exacting care by hand gives me the sense that the mug was made just for me.

Misty Mowrey

After viewing the how the mugs are made video and reading the story about the creation of Eastfork, I plan to purchase a set of your mugs soon.

mitchell jacobs

You have told me everything I need to know about the mug ecept for the most important!! How big is the mug. How much fluid will it hold in ounces?

Jim Russock

Thanks for the detailed description of the creation of your handsome mugs. Many years ago, My brother resurrected Red Wing Pottery in MN. At one time had a factory making a variety of items. Main glaze was grey with blue rims, etc. I teach pottery to kids through our local Community Education. Great fun.

Judy Srsen

What a change from those days at the old farm in Madison County when it was just Alex and John. Congratulations on growing such a vibrant company here in Asheville.

Dick Hall

Leave a comment

Please note, comments need to be approved before they are published.